Blog
Notes on research-led outbound.
What we learn from watching reps work with the agent: which signals hold up, which drafts get rewritten and how teams set their rules.
All posts
Why every claim in a cold email needs a source
Buyers check. When a first touch names a fact they can verify, reply rates move. When it guesses, trust is gone before the second line.
Maya Lindqvist, research lead8 of 8 posts
Hiring pages are the most honest signal you are ignoring
A job post tells you what a company is about to spend money on. Here is how to read one.
What reps change in AI drafts, from 40,000 edits
Openers get shortened, claims get cut, sign-offs get warmer. The pattern is consistent.
Setting approval rules without slowing the team
Second approvals for the accounts that matter, none for the rest.
A one-page brief template for account research
Five lines, each with a source. What we cut to get it that short.
Funding news is late. Here is what comes before it
Office leases, senior hires and planning notices tend to arrive months earlier.
Writing in a rep's voice from ten emails
Why ten is enough, and which ten to pick.
How we decide a source is good enough to cite
Dated, public and specific. Anything less is struck from the brief.
Moving a team off research spreadsheets
A three-week plan from one operations lead, with the mistakes left in.
